24th June 1910, Milan, Italy. The Anonima Lombarda Fabbrica Automobili (A.L.F.A.) comes to life. The first car ever created was the 24 HP, designed by Giuseppe Merosi. Five years later, the company changed its name to Alfa Romeo, when Nicola Romeo took over the property. Alfa Romeo became synonymous with passion.
Its unique approach in creating cars inspired the best car makers around the world. Its logo became the unmistakable icon of the purest driving emotions for millions of enthusiasts, and it always will.
Since its foundation, Alfa Romeo has competed with its creations in motor racing. The Quadrifoglio badge ruled every legendary competition, as Targa Florio, Mille Miglia and Le Mans. That’s why Alfa Romeo is still one of the most desired brands in the world for real car enthusiasts, thanks to iconic road models such as the 1900, Giulietta, Giulia and 1600 Spider Duetto.
Hexagon of Highgate were the official main dealer for Alfa Romeo in London during the 1960’s and 70’s, and many of the cars that we sold then are being re-sold as modern classics today.